A branding statement (or personal brand statement) is a short line that sums up who you are professionally—your value and focus. It sits near the top of your resume and helps recruiters quickly understand your positioning.
What a Branding Statement Is
It is one or two sentences that state your role type, key strength, and sometimes your differentiator. For example: "Marketing leader with 10+ years driving growth in B2B SaaS through data-driven campaigns and team leadership." It is more specific than a generic objective.
Where It Goes
Place it right after your contact information and before your experience. It can replace or sit above a longer summary paragraph. Keep it to 1–2 lines so it is easy to scan.
How to Write It
- Name your role or level (e.g., "Senior Product Manager," "HR Generalist").
- Add years of experience or domain if relevant.
- Include one or two key strengths or outcomes.
- Tailor it to the type of role you are targeting.
Example
"Operations manager with 8+ years in logistics and supply chain, focused on cost reduction and process improvement."
What to Avoid
Avoid vague phrases like "hard worker" or "team player." Be specific and professional. Update the statement when you target different roles.