A referral can get your application more attention. Mentioning it clearly in your cover letter—without overshadowing your qualifications—helps hiring managers make the connection and take your application seriously.
Where to Mention the Referral
Put it in the first paragraph, right after your opening. For example: "I was referred to this role by [Name], [their title] at [Company], and I am writing to apply for the [Job Title] position." This gets the referral in front of the reader immediately.
What to Say
- Name the referrer and their role or department.
- Briefly say how they know you (e.g., former colleague, mentor) if it adds credibility.
- Then pivot to why you are a fit for the role—don\'t rely only on the referral.
Example
"I was referred to the Marketing Manager position by Sarah Chen, Director of Marketing at your company. After learning about the team\'s goals from her, I was excited to apply. In my current role at [Company], I have led campaigns that increased engagement by 40%, and I believe my experience aligns well with what you are looking for."
What to Avoid
Do not make the entire letter about the referral. Your skills and experience should still be the main focus. Also, confirm with the referrer that they are comfortable being named before you use their name.